KING PONG: HOW ATARI BOUNCED ACROSS MARKETS TO MAKE MILLIONS

Raiford Guins

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Why and how Atari’s first video game PONG established an industry that shapes consumers’ relationships to technology to this day.

PONG is one of the longest- and most consistently circulating video games. Released in 1972, it remains at our fingertips as Android or iOS app, hosted at freepong.org and the Internet Archive, and even released as A Tiny Game of Pong for the Apple Watch. Despite its simplicity and ubiquity, Atari’s PONG encapsulates far more than the history of a video game and an iconic game company. King PONG is the first book dedicated to an unassuming game that changed the world. Through the prisms of product positioning, market development, and category creation, Raiford Guins answers the question of why Atari’s inaugural product succeeded and why it endures.

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PUBLICATION DETAILS

LANGUAGE	BINDING	EDITION	ISBN	YEAR	PAGES
English	Paperback		9780262051330	2026	224
English	eBook		N/A	2026	224

OTHER NAMES

King PONG: How Atari Bounced Across Markets to Make Millions

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TAGS

Authors: #RaifordGuins

Publishers: #MITPress (The MIT Press)

Languages: #English

Format: #Paperback

Accessibility: N/A

Year: #Year2026

Genres: #GeneralHistory

Companies:

#Atari (Atari)

Public Figures:

N/A

Games:

#Pong (Pong)

Misc:

N/A