OPENING THE XBOX: INSIDE MICROSOFT'S PLAN TO UNLEASH AN ENTERTAINMENT REVOLUTION

Dean Takahashi

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Inside Microsoft's Plan to Unleash an Entertainment Revolution

The video game industry is expected to double in sales over the next five years. It has already eclipsed motion pictures to become one of the largest and fastest growing markets in history and a lamplight illuminating where the future of entertainment is headed. In an effort to grab a chunk of that market, Microsoft—an absolute newcomer to the gaming industry—has put billions of dollars on the line in a gamble to build the fastest, most mature, most advanced video game console ever: the Xbox. Is this new Microsoft venture just another experiment that, like WebTV, was launched to much fanfare but will be quickly forgotten? Or will it become the next Windows, finding its way into the homes and lives of millions of people around the world?

In Opening the Xbox, award-winning journalist and gaming-industry expert Dean Takahashi guides you deep into the amazing story of this much-anticipated game console. Through exclusive interviews with top executives at Microsoft, exhaustive research, and a penetrating investigation, he unveils the tumultuous story behind the development of the project and how it could change the entertainment industry forever. Inside, you'll discover that what started as Project Midway, spearheaded by Jonathan "Seamus" Blackley and three of his renegade cohorts, turned into Xbox—a multibillion-dollar enterprise that became Microsoft's largest internal startup ever and a personal pet project of Bill Gates. The colorful infighting, the cutthroat tactics used to lure partners, and the race to vanquish bitter rivals Sony and Nintendo are all laid bare in this unvarnished, high-tech drama. It's a story like no other, full of heroes and villains, plot twists and intrigue—all before the backdrop of Microsoft's grand ambition to move from the office into the living room.

If you're like the millions of gamers, investors, and business spectators who anxiously anticipated the Xbox, then you don't want to miss the explosive, exclusive, behind-the-scenes story in Opening the Xbox.

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PUBLICATION DETAILS

LANGUAGE	BINDING	EDITION	ISBN	YEAR	PAGES
English	Hardcover		9780761537083	2002	370
French	Hardcover		9782918272731	2013	352

OTHER NAMES

• Au Coeur de la Xbox

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TAGS

Authors/Narrators: #DeanTakahashi

Publishers: #PixNLove (Pix 'N Love) #PrimaLifestyles (Prima Lifestyles)

Languages: #English #French

Format: #Hardcover

Accessibility: N/A

Year: #Year2002 #Year2013

Genres: #GeneralHistory

Companies:

#Activision (Activision)

#BlurStudios (Blur Studios)

#Bungie (Bungie Software)

#EA (EA, Electronic Arts)

#Microsoft (Microsoft)

#NVidia (NVidia)

#OddworldInhabitants (Oddworld Inhabitants)

#PipeworksSoftware (Pipeworks Software)

#SquareEnix (Square)

Public Figures:

#AlanYu (Alan Yu)

#BillGates (Bill Gates)

#BobMcBreen (Bob McBreen)

#ChanelSummers (Chanel Summers)

#ChrisMalachowsky (Chris Malachowsky)

#ChrisPhillips (Chris Phillips)

#CraigMundie (Craig Mundie)

#DaveRiola (Dave Riola)

#DavidKirk (David Kirk)

#DavidWu (David Wu)

#EdFries (Ed Fries)

#HoraceLuke (Horace Luke)

#JamesAllard (James Allard)

#JasonJones (Jason Jones)

#JenHsunHuang (Jen-Hsun Huang)

#JimStewart (Jim Stewart)

#JonDevaan (Jon Devaan)

#JulianEggebrecht (Julian Eggebrecht)

#KazuoHirai (Kazuo Hirai)

#KevinBachus (Kevin Bachus)

#KunitakeAndo (Kunitake Ando)

#LorneLanning (Lorne Lanning)

#MichaelAbrash (Michael Abrash)

#MinoruArakawa (Minoru Arakawa)

#NatBrown (Nat Brown)

#PatGelsinger (Pat Gelsinger)

#PeterMain (Peter Main)

#PeterMolyneux (Peter Molyneux)

#PeterMoore (Peter Moore)

#RickRashid (Rick Rashid)

#RickThompson (Rick Thompson)

#RobbieBach (Robbie Bach)

#SeamusBlackley (Jonathan "Seamus" Blackley)

#SherryMcKenna (Sherry McKenna)

#ShigeruMiyamoto (Shigeru Miyamoto)

#StevePerlman (Steve Perlman)

#TedHase (Ted Hase)

#TedKummert (Ted Kummert)

#TimBucher (Tim Bucher)

#TimSweeney (Tim Sweeney)

#ToddHolmdahl (Todd Holmdahl)

#TripHawkins (Trip Hawkins)

Games:

#AgeOfEmpires (Age of Empires)

#CelDamage (Cel Damage)

#DeadOrAlive (Dead or Alive, Dead or Alive 3)

#Doom (Doom)

#FlightSimulator (Flight Simulator)

#FlightUnlimited (Flight Unlimited)

#Halo (Halo: Combat Evolved)

#Malice (Malice)

#NFLFever (NFL Fever, NFL Fever 2002)

#Oddworld (Abe's Oddysee, Abe's Exxodus, Munch's Oddysee)

#StarWars (Star Wars: Rogue Squadron, Star Wars: Rogue Squadron II - Rogue Leader)

#Trespasser (Trespasser)

#Unreal (Unreal Championship)

#Wreckless (Wreckless)

Misc:

#E3 (Electronic Entertainment Expo, E3 1997, E3 1999, E3 2000, E3 2001)

#MSN (MSN Gaming Zone)

#TGS (Tokyo Game Show 1999, Tokyo Game Show 2000, Tokyo Game Show 2001)

#Xbox (Xbox)