THE TETRIS EFFECT: THE GAME THAT HYPNOTIZED THE WORLD

Dan Ackerman

The definitive story of a game so great, even the Cold War couldn't stop it

Tetris is perhaps the most instantly recognizable, popular video game ever made. But how did an obscure Soviet programmer, working on frail, antiquated computers, create a product which has now earned nearly 1 billion in sales? How did a makeshift game turn into a worldwide sensation, which has been displayed at the Museum of Modern Art, inspired a big-budget sci-fi movie, and been played in outer space?

A quiet but brilliant young man, Alexey Pajitnov had long nurtured a love for the obscure puzzle game pentominoes, and became obsessed with turning it into a computer game. Little did he know that the project that he labored on alone, hour after hour, would soon become the most addictive game ever made.

In this fast-paced business story, reporter Dan Ackerman reveals how Tetris became one of the world's first viral hits, passed from player to player, eventually breaking through the Iron Curtain into the West. British, American, and Japanese moguls waged a bitter fight over the rights, sending their fixers racing around the globe to secure backroom deals, while a secretive Soviet organization named ELORG chased down the game's growing global profits.

The Tetris Effect is an homage to both creator and creation, and a must-read for anyone who's ever played the game-which is to say everyone.

PUBLICATION DETAILS

LANGUAGE	BINDING	EDITION	ISBN	YEAR	PAGES
English	Hardcover		9781610396111	2016	272
English	Paperback		9781786071019	2017	272
English	eBook		N/A	2016	272

AUDIOBOOK DETAILS

LANGUAGE	LENGTH	VERSION	NARRATORS	YEAR
English	7 hours	Unabridged	Dan Ackerman	2016

OTHER NAMES

THE TETRIS EFFECT: THE COLD WAR BATTLE FOR THE WORLD'S MOST LUCRATIVE GAME

THE TETRIS EFFECT: THE GAME THAT HYPNOTIZED THE WORLD

Dan Ackerman

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