SUPER MARIO: HOW NINTENDO CONQUERED AMERICA

Jeff Ryan



 

In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (Radar Scope). So he hatched a plan.


Back in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featur­ing an angry gorilla and a small jumping man. Donkey Kong brought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario.


Since then, Mario has starred in over two hundred games, gen­erating profits in the billions. He is more recognizable than Mickey Mouse, yet he’s little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity?


Super Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.

 

PUBLICATION DETAILS

LANGUAGE

BINDING

EDITION

ISBN

YEAR

PAGES

English

Paperback

9781591845638

2012

320

English

Hardcover

9781591844051

2011

304

English

Hardcover

N/A

2011

304

AUDIOBOOK DETAILS

LANGUAGE

LENGTH

VERSION

NARRATORS

YEAR

English

8.25 hours

Unabridged

Ray Porter

2011

 

TAGS


Authors/Narrators: #JeffRyan #RayPorter (Ray Porter)

Publishers: #Portfolio (Portfolio) #BlackstoneAudio (Blackstone Audio, Inc.)

Languages: #English

Format: #Paperback #eBook #Audiobook

Accessibility: #TextToSpeech #ScreenReader #EnhancedTypesetting

Year: #Year2011 #Year2012

Genres: #GeneralHistory #Industry


Companies:

#Nintendo (Nintendo)


Public Figures:

N/A


Games:

N/A


Misc:

N/A






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