VIDEO GAMES PUBLISHING, INSIDE THE BUSINESS OF GAMES: THE DEFINITIVE GUIDE TO PUBLISHING, DIGITAL DISTRIBUTION, MARKETING, AND MONETIZATION
- Tommy Foo
- 2 hours ago
- 2 min read
Scott Millard
Are you ready to navigate the complex world of game publishing with confidence?
Drawing on three decades of industry experience across global publishers including Sega, Atari, and Bandai Namco, veteran executive Scott Millard delivers an unfiltered, practical guide to the business realities of bringing games to market. This isn't theoretical academia—it's hard-won wisdom from the frontlines of an industry that reinvents itself every five years.
Inside these pages, you'll discover:
How the publisher-developer relationship has transformed from gatekeeping to service provision
Why risk redistribution has revolutionized what games reach the market
How digital distribution upended traditional power structures and business models
The unique advantages gaming's streamlined rights management provides over other entertainment sectors
Practical frameworks for funding, marketing, monetization, and global distribution strategies
Identifying promising games and evaluating their market potential
Securing funding through traditional publishers, VCs, or alternative models
Navigating the production process from a publisher's perspective
Building compelling brands in an overcrowded digital marketplace
Implementing effective platform strategies across PC, console, and mobile
Expanding into international markets from China to Latin America
Executing successful launches that maximize visibility and sales
Millard strips away the mythology surrounding publishing to reveal how deals actually get made, what contractual terms really mean, and where the industry is truly headed. Whether you're founding a publishing operation, running a development studio, or investing in the games sector, this book provides the roadmap you need to make informed decisions.
From navigating platform relationships to structuring effective marketing campaigns, from release planning to post-launch monetization, this comprehensive guide addresses the full spectrum of challenges facing modern game publishers and their partners.
The path from creative vision to commercial success remains treacherous, but with this book in hand, you need not walk it blindly. Consider this your essential guide through territory Millard has spent a lifetime exploring.
PUBLICATION DETAILS
LANGUAGE | BINDING | EDITION | ISBN | YEAR | PAGES |
English | Paperback | | 9798319278517 | 2025 | 307 |
English | eBook | | 2025 |
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TAGS
Authors/Narrators: #ScottMillard
Publishers: #DarkProduct (Dark Product)
Languages: #English
Format: #eBook #Paperback
Year: #Year2025
Genres: #Indie #GameIndustry
Companies:
#BandaiNamco (Bandai Namco)
#Feardemic (Feardemic)
Public Figures:
Scott Millard
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