Launched in 2002, the Ludologica Collection examines the most important video games of all time. Each volume is dedicated to a key theme or a seminal title. The discussed texts are placed within the production of the game designer and the genre of development and are analyzed in depth. From Will Wright to Shigeru Miyamoto, from Hideo Kojima to Richard Garriott, Ludologica thus creates an original mosaic of aesthetics, genres, and autonomous intentions with few comparisons in the current publishing landscape. The collection offers a new way to look at video games with an approach that is both accessible and stimulating. Among the authors are prominent figures from specialized criticism, university professors from prestigious institutions, and enthusiasts.
Video games are now an entertainment product, firmly embedded in the consumption patterns and desires of many families, while remaining a product with high loyalty and subject to the rules of clan-based consumption sectors. In this context, marketing represents a crucial tool both for determining the positioning of products and for engaging with those new consumer segments, which today represent a new reference point for the industry. This volume represents the first attempt in Italy to examine the issue and its implications.
Videogiochi e marketing. Brand, strategie e identità videoludiche
Publishers: #EdizioniUnicopli (Edizioni Unicopli)
#Ludologica (Ludologica #14)