Games are with us in every period of our lives and are a part of culture. Games, which are so intertwined with our lives, are nowadays carried to digital environments with the opportunities provided by technology and become guests in our social life through screens. In addition to the cultural dimension of games, their economic dimension cannot be ignored. Especially considering the human psychology during the pandemic process, the gaming industry has surpassed many sectors in terms of economic size. Therefore, games and advertisements and brands within games add value to their value, directly observe changing consumer behavior and adapt to consumer dynamism. In this book; the concept of digital advertising, digital advertising types, in-game advertising concept and types are examined in detail in the context of the changing consumer and advertising relationship.
Oyun İçi Reklamcılık ve Marka Farkındalığı
Publishers: #NobelAkademík (Nobel Akademik Yayıncılık, Nobel Academic Publishing)