GAME DESIGN: DEEP DESIGN THINKING AND TECHNIQUES
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Xu Weihong (徐炜泓著)
This is a professional book on the game design industry, covering many aspects of game design. It ranges from basic gameplay and difficulty design, including “hot stimulation” and “cold strategy,” to using human emotions to encourage certain player behaviours. It also explores how to plan an overall product experience that keeps users deeply engaged, along with design approaches for monetization and long-term progression.
The book examines the fundamental thinking behind creating experiences and emotions, as well as the design methods that emerge from those ideas. It also discusses many practical problems that arise during the game design process, along with possible solutions, methods, and outcomes.
The book contains four chapters: game challenges, emotional design, game journey design, and rewards, progression paths, and monetization. Together, they explain hot stimulation and cold strategy in gameplay design, how to design content around player emotions, how to structure the emotional curve of an entire game journey, and how to design in-game rewards, progression systems, and payment models.
PUBLICATION DETAILS
LANGUAGE | BINDING | BOOK | ISBN | YEAR | PAGES |
Chinese | Paperback | 9787121345838 | 2018 | 260 | |
Chinese | eBook | N/A | 2018 | 260 | |
Chinese | Paperback | 2nd Edition | 9787121496370 | 2025 | 212 |
Korean | Paperback | 2nd Edition | 9791124205471 | 2026 | 304 |
OTHER NAMES
Game Design: Deep Design Thinking and Techniques
游戏设计:深层设计思想与技巧
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TAGS
Authors: #XuWeihong
Format: #Paperback #eBook
Accessibility: N/A
Genres: #GameDesign
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Public Figures: N/A
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