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GAME DESIGN: DEEP DESIGN THINKING AND TECHNIQUES

  • 1 hour ago
  • 1 min read

Xu Weihong (徐炜泓著)




This is a professional book on the game design industry, covering many aspects of game design. It ranges from basic gameplay and difficulty design, including “hot stimulation” and “cold strategy,” to using human emotions to encourage certain player behaviours. It also explores how to plan an overall product experience that keeps users deeply engaged, along with design approaches for monetization and long-term progression.


The book examines the fundamental thinking behind creating experiences and emotions, as well as the design methods that emerge from those ideas. It also discusses many practical problems that arise during the game design process, along with possible solutions, methods, and outcomes.


The book contains four chapters: game challenges, emotional design, game journey design, and rewards, progression paths, and monetization. Together, they explain hot stimulation and cold strategy in gameplay design, how to design content around player emotions, how to structure the emotional curve of an entire game journey, and how to design in-game rewards, progression systems, and payment models.

PUBLICATION DETAILS

LANGUAGE

BINDING

BOOK

ISBN

YEAR

PAGES

Chinese

Paperback


9787121345838

2018

260

Chinese

eBook


N/A

2018

260

Chinese

Paperback

2nd Edition

9787121496370

2025

212

Korean

Paperback

2nd Edition

9791124205471

2026

304

OTHER NAMES

Game Design: Deep Design Thinking and Techniques

游戏设计:深层设计思想与技巧

몰입을 설계하는 게임 기획 감정에서 과금까지, 플레이어 경험을 만드는 게임 디자인의 원리

TAGS


Authors: #XuWeihong

Publishers: #PHEI (PHEI Publishing House of Electronics Industry [电子工业出版社]) #JPUB (제이펍)

Languages: #Chinese #Korean

Accessibility: N/A

Genres: #GameDesign


Companies:

N/A


Public Figures: N/A


Games:

N/A


Misc:

N/A

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