Ali Efe İralı
The point the game industry has reached today offers us processes that indicate more than just a means of entertainment. Particularly in the context of the impact of the development and transformation it has undergone over the years, the size of the emerging industry is starting to leave many similar markets behind.
Now, there is a new user understanding in which different sectors have started to integrate themselves with the game. The book includes two scientific researches together with a comprehensive literature review that sheds light on both the game and the different points of this emerging perspective. It focuses on promotion, which is the mix of marketing, and the definition of economic points through the communication sector, through the example of digital games.
In the book, while providing examples of data analysis applications in the context of statistical processes, on the other hand, an interdisciplinary ground is tried to be established in the context of formal analysis, which we can say can be integrated into communication studies.
Dijital Oyun ve Tutundurma
Publishers: #NobelAkademík (Nobel Akademik Yayıncılık, Nobel Academic Publishing)