Jens Frieling
The market for games is undergoing a major change based on the rapidly occurring digital transformation process. Above all, the old business model of selling games using data carriers is increasingly being replaced by the business model of selling digital usage licenses or colloquially "virtual goods". This book is fundamentally dedicated to the relatively young phenomenon. In addition to consumers' purchasing motives, the effects of online games are also examined in detail. Thus, the volume is not only interesting for the practice of game management, but also for researchers who deal with aspects of the use and impact of games.
PUBLICATION DETAILS
LANGUAGE | BINDING | EDITION | ISBN | YEAR | PAGES |
German | Hardcover | 9783864881152 | 2017 | 324 |
OTHER NAMES
Virtuelle Güter in Computerspielen: Grundlagen, Konsum und Wirkungen von Games
TAGS
Authors: #JensFrieling
Publishers: #VerlagWernerHülsbusch (Verlag Werner Hülsbusch)
Languages: #German
Format: #Hardcover
Accessibility: N/A
Year: #Year2017
Genres: #GameStudies
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#VWHGameStudies (VWH Game Studies)