THE SECRET OF NINTENDO'S BUSINESS METHOD: HOW IT CAPTURED THE HEARTS OF CHILDREN
- Dean Guadagno
- 4 hours ago
- 1 min read
Kenji Takahashi
Published in 1986 during the Famicom and Super Mario Bros. boom, this book is a journalist’s objective look at how Nintendo won kids’ hearts—and the market. Built on direct interviews with key figures like president Hiroshi Yamauchi, it argues Nintendo’s success wasn’t a secret “method” but relentless problem-solving and bold leadership. By the end, it reads as much like a portrait of Yamauchi as it does a company story—made even more striking knowing it was written before the Game Boy era.
PUBLICATION DETAILS
LANGUAGE | BINDING | EDITION | ISBN | YEAR | PAGES |
Japanese | Paperback | 9784875973522 | 1986 | 236 |
OTHER NAMES
The Secret of Nintendo’s Business Method — How It Captured the Hearts of Children
任天堂商法の秘密: いかにして子ども心を掴んだか
TAGS
Authors: #KenjiTakahashi
Publishers: #ModernPublishing (Modern Publishing [現代出版])
Languages: #Japanese
Format: #Paperback
Accessibility: N/A
Year: #Year1986
Genres: #Industry
Companies:
#Nintendo (Nintendo)
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Games:
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