THE HISTORY OF ADVERTISING IN VIDEO GAMES – 2000/2009 – VOLUME 4: BRAZIL
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Editora Europa
A record of the advertising campaigns that shaped the video game industry in Brazil during the 2000s. The book gathers ads from companies and specialty stores, published in industry magazines, reflecting the strategies and messages used to attract audiences at the time. This volume focuses on key moments, such as the launch of the Xbox 360, the presence of PlayStation 2 and GameCube consoles, and the impact of Nintendo’s handhelds like the Nintendo DS. It also covers advertising for less conventional platforms like the N-Gage and Dreamcast.
The material provides an overview of commercial approaches used to engage consumers and strengthen these brands’ presence in Brazil. Part of a series documenting video game advertising, the book highlights how campaigns helped shape the national market, showing trends, target audiences, and strategies that influenced game consumption in the country.
PUBLICATION DETAILS
LANGUAGE | BINDING | EDITION | ISBN | YEAR | PAGES |
Portugues | Hardcover | 9786558847557 | 2025 | 206 |
OTHER NAMES
The History of Advertising in Video Games – 2000/2009 – Volume 4: Brazil A História da Publicidade nos Videogames – 2000/2009 – Volume 4: Brasil
TAGS
Authors/Artists: #EditoraEuropa
Publishers: #EditoraEuropa (Editora Europa)
Languages: #Portuguese
Format: #Hardcover
Accessibility: N/A
Year: #Year2025
Genres: #GeneralHistory
Companies:
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Games:
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