THE ESPORTS INDUSTRY: FROM NICHE TO MASS PHENOMENON - FUNDAMENTALS AND DEVELOPMENT OF THE SECTOR

Anna Löchner , Christopher Hana

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This book offers a comprehensive analysis of the esports ecosystem, covering its foundations, historical development, and current economic and social perception. It provides an up-to-date market overview, evaluates market size, and examines the key players in esports—from publishers and developers to league and tournament organizers, teams, athletes, and media.

A special focus is placed on marketing, particularly influencer marketing and sponsorships within esports, adding depth to the analysis. Real-world examples enrich the insights and make the content tangible. An essential resource for industry professionals, students, and anyone seeking to understand and engage with the rapid growth of esports.

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PUBLICATION DETAILS

LANGUAGE	BINDING	EDITION	ISBN	YEAR	PAGES
German	Paperback	1st Edition	9783658469320	2025	283
German	eBook	1st Edition	9783658469337	2025	283

OTHER NAMES

The Esports Industry: From Niche to Mass Phenomenon — Fundamentals and Development of the Sector

Die Esports-Industrie Von der Nische zum Massenphänomen: Grundlagen und Entwicklung der Branche

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TAGS

Authors: #AnnaLöchner #ChristopherHana

Publishers: #SpringerNature (Springer Gabler Wiesbaden)

Languages: #German

Format: #Paperback #eBook

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Year: #Year2025

Genres: #eSports

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