The "Guide to Game Publishing" is the ideal text for students and professionals looking to embark on a career within the Game Industry. The volume is born out of the need to address the questions of all those independent game studios that, despite significant artistic and technological merits, may not have an in-house resource to manage their business. The book is therefore ideally directed at small and medium-sized studios grappling with their initial products, facing the challenge of sustaining their economic model, identifying and anticipating trends, achieving a return on investments, and building a reputation within the industry.
Through case studies and analyses of best practices, the volume guides the reader to grasp complex concepts through simple and accessible language, with the aim of transforming them into a professional ready to overcome the challenges posed by the video game industry.
GUIDA AL GAME PUBLISHING
Publishers: #EdizioniUnicopli (Edizioni Unicopli)
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