GAMING FOR GOOD: UNLOCKING THE POWER OF GAMING TO CREATE A BETTER WORLD FOR US ALL

Jude Ower, Mathias Gredal Nørvig

Over 3 billion people play games globally. How can we turn his immense power into a force for good?

Games are already influencing player behaviour and decision-making. This book dispels the often negative perception of gamers and the games they play every day and shows how to harness the medium’s potential. Whether you’re a gamer, in the industry, not in the industry but interested in games or a parent worried about the impact of games on your kids, read this book to:

Understand the industry and gaming culture and why it lends itself perfectly to tackling global challenges
Discover how games can be a force for good through real-world examples, underpinned by interviews with leading executives in the industry
Be inspired to make a positive impact using games
Recognise that ‘doing good’ corresponds with ‘doing well’ and can drive wider beneficial outcomes such as deeper engagement

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