DARK ALLEY MARKETING: AN INDIE GAME DEVELOPER'S ROADMAP TO THE DARK SIDE OF MARKETING

Steven M. Long

In straightforward language, Steven Long provides essential guidance for independent game developers on how to effectively promote their games. His no-nonsense marketing approach offers indies a practical framework for a cost-efficient start and maximum exposure. Navigating the intricate world of marketing, Long unveils the "dark alleys" of promotion, including social media, email, game distributors, and more.

This book empowers developers to tap into established marketing channels, leveraging the efforts of others and building a dedicated fan base. It covers key aspects of digital marketing tailored to the unique challenges game devs face, such as pitching to social media influencers, crafting captivating game trailers, creating a compelling website, and maintaining long-term fan engagement through email. Learn how to make your game its own marketing powerhouse and harness platforms like Steam for success.

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