ALL ABOUT THE GAME BUSINESS

Manabu Okayasu

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We’re now in an era where the combined market caps of nine leading entertainment companies—such as Sony and Nintendo—surpass those of nine major automakers. Games have become a core industry in Japan, with global hits like Minecraft and Fortnite attracting over 100 million players. This book thoroughly explains the business models behind the massive game market. It also shows how games are evolving from simple entertainment into culture—and even into everyday “infrastructure,” as seen in developments like Tokyo University of the Arts launching a graduate program in Game & Interactive Art, and the growth of esports among seniors as part of dementia-prevention efforts. Whether you love games or you’re looking for business insights like gamification, this is a must-read.

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PUBLICATION DETAILS

LANGUAGE	BINDING	EDITION	ISBN	YEAR	PAGES
Japanese	Paperback		9784295411543	2025	256

OTHER NAMES

All About The Game Business

ゲームビジネス プレイヤーから専門家まで楽しく読めるゲームの教養

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TAGS

Authors: #ManabuOkayasu

Publishers: #CrossMediaPublishing (Cross Media Publishing [クロスメディア・パブリッシング])

Languages: #Japanese

Format: #Paperback

Accessibility: N/A

Year: #Year2025

Genres: #Industry

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