Peter Zackariasson, Mikolaj Dymek
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them.
Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to:
The essentials of marketing strategy
Video games as products or services
Marketing research for game development
Branding video games
PUBLICATION DETAILS
LANGUAGE | BINDING | EDITION | ISBN | YEAR | PAGES |
English | Hardcover | 9781138812260 | 2016 | 164 | |
English | Paperback | 9781138812277 | 2016 | 164 | |
English | eBook | N/A | 2016 | 164 |
OTHER NAMES
Video Game Marketing: A Student Textbook
TAGS
Authors/Narrators: #PeterZackariasson #MikolajDymek
Publishers: #Routledge (Routledge)
Languages: #English
Format: #Hardcover #Paperback #eBook
Accessibility: #TextToSpeech #ScreenReader #EnhancedTypesetting
Year: #Year2016
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