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VIDEO GAME MARKETING: A STUDENT TEXTBOOK

Peter Zackariasson, Mikolaj Dymek



 

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them.


Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to:


  • The essentials of marketing strategy

  • Video games as products or services

  • Marketing research for game development

  • Branding video games

 

PUBLICATION DETAILS

LANGUAGE

BINDING

EDITION

ISBN

YEAR

PAGES

English

Hardcover


9781138812260

2016

164

English

Paperback


9781138812277

2016

164

English

eBook


N/A

2016

164

OTHER NAMES

Video Game Marketing: A Student Textbook

 

TAGS


Publishers: #Routledge (Routledge)

Languages: #English

Year: #Year2016

Genres: N/A


Companies:

N/A


Public Figures:

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Games:

N/A


Misc:

N/A

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