MASTERING VIDEO GAMES
- 3 hours ago
- 2 min read
Mário Nascimento
Playing video games may seem like just entertainment at first, but this market is far from a game, it generates nearly two trillion dollars annually. Despite these figures, there are still relatively few academic studies on the subject. Therefore, this book and its research aim to expand knowledge about such a unique, intense, and fascinating market, particularly focusing on video games as products and their attributes.
Attributes are considered highly important in marketing, as they are a fundamental part of understanding a product within the consumer journey. To achieve this, a comprehensive review of video game generations, the market, and the specific characteristics of this product was conducted, resulting in a list of 39 attributes never before presented in any study.
These attributes were then applied in a survey of 404 Brazilian gamers from major Facebook gaming communities to assess their relevance and ranking. The ranking used the Top Two Box method, and differences between sociodemographic variables were analyzed using the nonparametric Wilcoxon-Mann-Whitney and Kruskal-Wallis tests. Additionally, differences in these relevance ratings were examined by gender and age group.
The results presented here are quite compelling and may interest gamers, while also holding strong academic value due to their originality. This research may also help industry participants in developing video games and related products by improving understanding of consumers, their profiles, preferences, and influences on purchasing decisions.
PUBLICATION DETAILS
LANGUAGE | BINDING | EDITION | ISBN | YEAR | PAGES |
Portuguese | Paperback | 9786526601075 | 2023 | 108 |
OTHER NAMES
Mastering Video Games: A Comprehensive Analysis of Video Game Generations, Market, Industry, and the Brazilian Gamer Profile Detonando os Videogames: Uma Análise Completa Sobre as Gerações, Mercado, Indústria e Perfil Gamer Brasileiro
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Authors/Artists: #MarioNascimento
Publishers: #ClubedeAutores (Clube de Autores)
Languages: #Portuguese
Format: #Paperback
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Year: #Year2023
Genres: #GlobalPerspective
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